Lunar New Year 2019
Wishing you and your family a Happy New Year from Michael Kors! Our 2019 Lunar New Year video is a whimsical celebration of holiday travel, taking viewers on journey from Paris to the brand’s home in New York City and lastly to Shanghai, where the celebrations end with a festive finale. In an homage to traditional stop-motion techniques, each scene was hand-made with paper and the video features tens of thousands of still images stitched together.
In keeping with the traditional hues of Lunar New Year, the campaign highlights the MICHAEL Michael Kors Mott camera bag in red, the petal quilted Whitney shoulder bag in red, the Rhea backpack in black and our white Poppy lace-up sneaker-all of which feature glamorous gold detailing.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. A New York Fashion Week mainstay, Michael Kors has built his namesake company into a byword for effortless, jet set sophistication.
With a history rooted in glamorous American sportswear, the designer’s Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels offer a luxe range of iconic handbags, accessories, ready-to-wear, footwear, wearable technology, watches, eyewear and a full line of fragrance products. In 2016, the brand also introduced the Michael Kors Access smartwatch to its range of product offerings.
Michael Kors stores are operated in the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.