Food Theory: Taco Bell Is Killing Amazon!

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

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  • This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes DE-visions recommendation AI look smarter than Einstein.

    Am I You?Am I You?Vor 7 Stunden
  • That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.

    Snoopy the aceSnoopy the aceVor 7 Stunden

    Red GTRRed GTRVor 8 Stunden
  • can we all just admire how he put a GTR @ 2:32

    Red GTRRed GTRVor 8 Stunden
  • e

    ExanorYTExanorYTVor 9 Stunden
  • This should also (hopefully) help greatly with package thieves, which is dope

    Zepar UnzefariZepar UnzefariVor Tag
  • i just want my mchicken to not be soggy

    Unmasked_1Unmasked_1Vor Tag
  • anime matt pat tho

    YeeterYeeterVor Tag
  • so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

    RetroPanzerRetroPanzerVor Tag
  • Chik fil a hands down is the best drive thru

    John AlbenyeJohn AlbenyeVor Tag
  • I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

    3318_Aranya Dutta3318_Aranya DuttaVor Tag
  • Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

    BlindHeyena001BlindHeyena001Vor Tag
  • Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

    Kaze No YokoKaze No YokoVor Tag
  • what happens with cities that don't allow drive thru's?

    MeghanMeghanVor Tag
  • Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

    Litterally a pieLitterally a pieVor 2 Tage
  • 7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

    VectorBoomVectorBoomVor 2 Tage
  • Mmmm my Taco Bell tastes like McDonalds

    Nou Xiong SanchezNou Xiong SanchezVor 2 Tage
  • Support comment

    Amidamaru44Amidamaru44Vor 2 Tage
  • FINALLY!! Something nonpolitical that happens in Minnesota!!!!

    Duz_Machines _84Duz_Machines _84Vor 2 Tage
  • This is nothing new, a lot of restaurants I go to have dumb waiters.

    David CranfillDavid CranfillVor 2 Tage
  • MatPat is collecting theory channels like infinity stones

    NexistNexistVor 2 Tage
  • Yknow. Those drive through resturaunts are starting to look more and more like gas stations

    ComandershrapnelComandershrapnelVor 2 Tage
  • I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction

    HoodieHoodieVor 2 Tage
  • Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.

    TukaroTukaroVor 2 Tage
  • The way MatPat plugged his merch and the ad was smoother than an atom mirror

    Nathan NorrisNathan NorrisVor 2 Tage
  • Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*

    BluePhantom GamingBluePhantom GamingVor 2 Tage
  • every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)

    A Sad PotatoA Sad PotatoVor 2 Tage

    A Sad PotatoA Sad PotatoVor 2 Tage
  • I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.

    Aidyn HemphillAidyn HemphillVor 2 Tage
  • This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.

    Pooja PathakPooja PathakVor 2 Tage
  • So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.

    OatsRusOatsRusVor 2 Tage
  • I realy hope that a few restraunts do join it would be amazing for them and us.

    CinderoCinderoVor 3 Tage
  • In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.

    vokil kuviervokil kuvierVor 3 Tage
  • 0:38 thats the golden mcdonalds in Rotterdam. Represent

    IdkmanijustlikestuffIdkmanijustlikestuffVor 3 Tage
  • I used to live in brooklyn park, minnesota

    MrGallbladderMrGallbladderVor 3 Tage
  • I love Taco Bell

    Lethal ToysLethal ToysVor 3 Tage

    Sl1ngerSl1ngerVor 3 Tage
  • You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)

    Matt LairdMatt LairdVor 3 Tage
  • old matpat kida looks like fred williard

    Pablo de la CalPablo de la CalVor 3 Tage
  • Welp, i!m never going to taco bell again😭

    Itss_ChelsItss_ChelsVor 3 Tage
  • GrubHub strike back in this video

    Dhammarach UngarivittayaDhammarach UngarivittayaVor 3 Tage
  • So this is the e commerce version of shopping malls.... shipping malls?

    Joshua LairdJoshua LairdVor 3 Tage
  • I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it

    Tanner WTanner WVor 3 Tage
  • Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out

    jonnyojonnyoVor 3 Tage
  • You know that that’s not a real taco

    Kevin CabanasKevin CabanasVor 3 Tage
  • You have the best intro

    Samir El HageSamir El HageVor 3 Tage
  • Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD

    Seamus ShamrockSeamus ShamrockVor 3 Tage
  • I’m imagining the Great Wall of Taco Bell right now

    Travis DaconTravis DaconVor 3 Tage
  • The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet

    Deann RushingDeann RushingVor 3 Tage
    • Are my too high or is this stroke?

      Saul GoodmanSaul GoodmanVor 13 Stunden
  • Dog food is made in the meat at taco bell

    Sharpeee_Sharpeee_Vor 3 Tage
  • Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol

    LonkLonkVor 3 Tage
  • Mhm taco bell is probably getting to Amazon's number because they freaking forced my mom to shop that's why she quit her job at Amazon

    John DoeJohn DoeVor 3 Tage
  • At my taco Bell they have LOTS of cars Kansas loves their tacos

    Joshua MalpassJoshua MalpassVor 4 Tage
  • There is a Timmies (Tim Hortons) in a huge Canadian Tire parking lot in Downtown Blenheim, ON Canada That has been there for for the past few years (a couple years b4 Covid even existed)

    ShaeShaeVor 4 Tage
  • Never had a line at Taco Bell? You must be going at a good time, try anytime from 9pm to 2am

    sandon skucesandon skuceVor 4 Tage
  • Reinventing the mall but making the giant parking spaces the mall instead

    StolenboredomStolenboredomVor 4 Tage
  • I came for the conundrum of the title. I lost you when you went full megalomaniac with innovation.

    StalinKirbyStalinKirbyVor 4 Tage
  • What a fake video troll title

    membearmembearVor 4 Tage
  • Pretty sure it also kills people’s toilets.

    Anne BoleynAnne BoleynVor 4 Tage
  • Can someone make a anime battle between Taco Bell and Amazon

    PoopbabyPoopbabyVor 4 Tage
  • Should suspend these over stoplights. Order at one, pick up at another.

    AdamAdamVor 4 Tage
  • um is food panda and deliveroo not exist? maybe its just in Hong Kong

    ꧁StopidChessTime꧂꧁StopidChessTime꧂Vor 4 Tage
  • wow so its a mall with more drive through and less mall and... i guess no taco bell in Taiwan anytime soon then :C

    名無しのキャス子名無しのキャス子Vor 4 Tage
  • Tacobell be gettin hella customers

    Nic LarNic LarVor 4 Tage
  • I don’t like this idea I don’t like the pick up the orders itself you can meet new people at star bucks and if your in a car you won’t ever meet that potential new friend

    The Scruggle KidsThe Scruggle KidsVor 4 Tage
    • No offense to your amazing Chanel

      The Scruggle KidsThe Scruggle KidsVor 4 Tage
    • I don’t like the future of food

      The Scruggle KidsThe Scruggle KidsVor 4 Tage
  • “Back in my day we did this thing called eating inside the restaurant”

    ADO playsADO playsVor 4 Tage
  • Are we sure taco bell did not just buy a bank and change the outside

    some onesome oneVor 4 Tage
  • Next thing you know, Taco Bell is going to be like the one in Demolition Man.

    Solex GruthorSolex GruthorVor 4 Tage
  • Fast food chains are taking notes right now

    Abby Y.Abby Y.Vor 5 Tage
  • I think ur high

    Epic GamerEpic GamerVor 5 Tage
Food Theory: Taco Bell Is Killing Amazon!