Decoding the Instagram Beauty Standard

Influencers have now become the new beauty standard.
But what exactly is the new beauty standard? Well, I decided to find out for myself. I made a list of the Top 100 female Instagram stars purely based on following. Then I came up with 22 attributes that each woman would be judged on. These included things like:
Hair color
Hair length
Neck length
Face shape
Body shape
Eye color
Clothing size
Flatness of stomach
Lip size
Eye size
Nose size
Skin color
Chest size
Prominence of butt
After a couple weeks of gathering data and categorizing data, I can tell you that there is most definitely a formula and a specific beauty standard that the 100 most followed women on Instagram adhere to.
Watch the video to find out the results and to see me get photoshopped into a Top 100 Female Instagrammer!
Here is where I get all of my music! Epidemic Sound:

Cassey Ho is an award-winning fitness instructor, entrepreneur and online personality. As the creator behind Blogilates, the #1 female fitness channel on DE-visions, she’s transformed millions of lives through helping them achieve their strength and weight-loss goals. She focuses on making fitness fun and the results are evident. Cassey's unique format, POP Pilates©, which launched as a workout video on DE-visions in 2009, has become a live fitness class that can be taken at gyms all over the world with over 3,000 POP Pilates classes being taught monthly. Her authenticity continues to shine through, making her one of the most relatable fitness icons online and beyond. She's also the author of the best-selling book, Hot Body Year Round and is the designer of her own activewear line, POPFLEX.
With a wide range of free workout videos available, Cassey's channel focuses on ab exercises, butt & thigh exercises, arm exercises, pilates, cardio routines, fat burning workouts, high intensity interval training workouts (HIIT), stretching and flexibility routines and so much more!

Blogilates and oGorgeous Inc. strongly recommend that you consult with your physician before beginning any exercise program.
You should be in good physical condition and be able to participate in the exercise.
You should understand that when participating in any exercise or exercise program, there is the possibility of physical injury. If you engage in this exercise or exercise program, you agree that you do so at your own risk, are voluntarily participating in these activities, assume all risk of injury to yourself, and agree to release and discharge Blogilates and oGorgeous Inc. from any and all claims or causes of action, known or unknown, arising out of Blogilates' and oGorgeous Inc.'s negligence.

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  • What fact blew your mind the most?

    blogilatesblogilatesVor 8 Monate
    • not light skinned bu white skinned. women, no diversity whatsoever.

      harmony 12harmony 12Vor 26 Tage
    • @Sadaf yeah no I completely agree :)

      MissMissVor Monat
    • @Miss I'm not sure what Kim's background is but Ariana is Italian and Selena is Mexican (but because her skin is not tan year round she gets dubbed in the white category). I'm just saying this comparison is not scientifically correct because you can't compare people's Instagram popularity on solely their looks when there are obviously external factors (i.e their careers/status and popularity, etc.) that are affecting the results.

      SadafSadafVor Monat
    • @Sadaf yeah I so agree, also I thought it was a bit rude because it kinda suggests that the singers and actresses haven't earnt their followers through their work/talent? Also I don't know if it's because we do have more nationalities and half cast people now? (in America I mean) so more dark hair and more dark eyes, compared to previous decades. I don't know the ethnicities of Ariana, Selena and Kim, but I wouldn't say they were white Caucasian

      MissMissVor Monat
    • @Miss it's also not accounting for the fact that it was all celebrities, a better comparison would be the top accounts who aren't A-listers and compare those. Or people who have 20 million+ followers just for looks, etc. Cause in those accounts there is a little more variety and a little more mixed. It just so happens that these women that we Stan for their careers happen to have brown eyes and brown hair.

      SadafSadafVor Monat
  • It doesn't seem natural!

    c̸h̸r̸i̸s̸s̸y̸c̸h̸r̸i̸s̸s̸y̸Vor 19 Stunden
  • Noooooo I love no top 100 female instagramers Cassey I love original Cassey

    Yeseul ShinYeseul ShinVor Tag
  • least I'm 5'7" 😅

    AbbyAbbyVor Tag
  • You should do another one of these for now

    queen koopiequeen koopieVor 3 Tage
  • ABG is really a trend

    陳詩韻陳詩韻Vor 8 Tage
  • this is not true at all the beauty standards have barely changed over thousands of years regardless of culture

    doodruff the legenddoodruff the legendVor 10 Tage
  • it's interesting that the standard is Caucasian because a lot of Caucasians are trying to be less white LOL. Tanning is still a HUGE trend (which I think is ridiculous... why do we have to act like there's something wrong with pale skin? Why can't we just be the color we were born?) I mean jeez, look at Ariana Grande's skin. She used to be much lighter in Victorious. Same with Demi Lovato -- her disney channel days she was pretty pale, now she's super tan. Although I think both of them have some Latina descent. My point is mainly that light skin seems to be out and a dark tan shade is in. I'm guessing this stat was based on the overall 100 people, cuz otherwise I don't see why Cassie would have her skin lightened in photoshop when it seems so many influencers are doing the opposite.

    J KJ KVor 13 Tage
  • Salty! Stop hating the pretty Caucasian girls with bubble butts lol

    TheStarlight777TheStarlight777Vor 16 Tage
  • That’s exactly how they photoshop they pictures.

    JMBJMBVor 19 Tage
  • And 100% of them had plastic surgery.

    JMBJMBVor 19 Tage
  • Haha the red hair is Brazilian!

    JMBJMBVor 19 Tage
  • Fwi Top 3 is all WHITE.

    JMBJMBVor 19 Tage
  • With the rise of kpop I think people would try and achieve that look

    Yuno-San StudiosYuno-San StudiosVor 21 Tag
  • Ur so pretty without makeup girlll

    Lauren HarrisLauren HarrisVor 22 Tage
  • Damn the difference

    Nancy YangNancy YangVor 25 Tage
  • HILARIOUS omg I laughed out loud....great video hahaha

    MalonMalonVor 25 Tage
  • I love your top! ❤️

    Genevieve ParkerGenevieve ParkerVor Monat
  • *Cries in short round-faced middle eastern with very short hair*

    Zara MZara MVor Monat
  • As we all know it’s going to be the law soon that anyone would with less than a million followers in Instagram, is going to sentenced to death by electrocution. So this is very important data, I suggest you all take it in

    MissMissVor Monat
  • Where is Taylor Swift thin lipped???

    Iza MIza MVor Monat
  • I noticed the older I get the less I care about beauty standards. All I care about these days is if I look good in my jeans and how to make my eyeliner even 😂

    LadyMiMiLadyMiMiVor Monat
  • I think being Asian will become a global beauty ideal at some point. Korean women are way ahead in taking care of their skin, and Kpop is a global phenomena. Asian women have a lot of the "best of the both worlds" from white and black ethnicities, so I think Asians will be held as the highest standard of beauty in the future.

    Raederle PhoenixRaederle PhoenixVor Monat
  • So sad I'm not ugly but I feel the pressure

    Indigo7witchIndigo7witchVor Monat
  • when are we going to make hip dips trendy im sick of being told I need to fix them everywhere on the internet

    IsabellaIsabellaVor Monat
  • Pretty sure it’s going to be a toned down natural look, way less curves will probably be desirable as well. Usually the new beauty standards are a total 180 from what they were

    LythistLythistVor Monat
  • But it's all plastic surgery, makeup and hardcore photoshop

    Lina KhalifaLina KhalifaVor Monat
  • WE SHOULD DELETE ALL INSTAGRAM, i did it already

    Marica.caMarica.caVor Monat
  • Hi, was wondering what kind of research method you used for this?💘

    Mica DouseMica DouseVor Monat
  • Although body positivity has been growing in recent years, it's to no surprise not many were plus size. No that they aren't beautiful and not worthy to be idolised, but because it's still extremely unhealthy :/

    Red RedRed RedVor Monat
  • Wait then how many people are Asian in the top 100? None?

    Red RedRed RedVor Monat
  • i see so many comment on that blue eyes and blonde hair are the most popular and i knew that wasnt true. Brown eyes are soooo popular

    erika julerika julVor Monat
  • Are you influencer? You gotta join this program :)

    Agata SzpyrkaAgata SzpyrkaVor Monat
  • I did not.. know this. I knew there were beauty standards actually visually seeing what I assume were the beauty standards makes sense !

    smhsmhVor 2 Monate
  • Admitting to studying people’s chest for research purposes now that’s commitment

    Cynical NerdCynical NerdVor 2 Monate
  • I appreciate your work so much!!!

    googoogirl114googoogirl114Vor 2 Monate
  • i love those shoes

    Theresha MoncrieffeTheresha MoncrieffeVor 2 Monate
  • It is always about America 🙄

    Alina DubinskaiaAlina DubinskaiaVor 2 Monate
  • I dont understand how some of y'all still dont get this Being body positive means that you are okay with your body at any weight and that you'll love yourself regardless and don't beat yourself up about it or feel ugly But beauty standards are what we all want most and idk about you but I don't think I've ever heard anyone say oh I wish I was fat that would be my goal Like just because all these body positive women are popping up everywhere now doesn't mean we all wanna be like that what it does mean is that we respect each other and ourselves the way we are

    7 Euphoriae7 EuphoriaeVor 3 Monate
  • Those Instagram eyebrows look crazy. The Instagram you looks scary tbh 😂🥰

    Carla Cooking VeganCarla Cooking VeganVor 3 Monate
  • Whoa, I have a friend who could possibly be an instagram sensation if she had an account! Seriously, she is literally 90% of the 'idle beauty' already!

    Matilda RoseMatilda RoseVor 3 Monate
  • Wow so looking fake is most popular.

    Sophie MallettSophie MallettVor 3 Monate
  • I think natural blonde hair and blue eyes are pretty rare in most of the world ,because those are the typical north,west and middle Europe features. Dark hair and eyes is just more common

    zuzaż 0303zuzaż 0303Vor 3 Monate
  • That After face photo tripped all my Uncanny Valley wires, & mad me _super_ uncomfortable, looking at it.

    R. WeirdR. WeirdVor 3 Monate
  • I don't like today's beauty standard at all. I don't want to look like a whore with my cleavage showing. In my opinion, Vivian Leigh was one of the most beautiful ladies that ever lived and most of the movies I have watched with her have very little skin showing.

    Amelia MarshallAmelia MarshallVor 3 Monate
  • The lighting on your face is better after but that’s it. EVERYTHING else is BETTER BEFORE!

    S PS PVor 3 Monate
  • totally not suprised plus models are not in top 10%

    YeetYeetVor 3 Monate
  • There are too many wrong hypotheses in this video.

    v1v1env1v1enVor 3 Monate
  • I feel like beauty standards will always be a revolving door. The dark hair black eyes tiny waist big bottom makes me think of the 1950s. I’m sure 10 years from now woman will take back there bbls and want the 1990s early 00s body type. Remember the slender body type. It’ll be back just like the butts will be. JMO

    Bell ReveBell ReveVor 3 Monate
  • It will be a robot that can be whatever you want.

    TheCoca84TheCoca84Vor 3 Monate
  • I have a petite body so I'm not like really curvy or anything but I'm healthy and feel good in the clothes I like so I couldn't care what the ideal body type is

    it's Jayit's JayVor 3 Monate
  • She doesn't even exist bc is just Photoshop, facetune, angles and filters

    S. GutierrezS. GutierrezVor 3 Monate
  • I think you forgot to consider the most important factor of all... Regardless of how they look, all of the top instagram influencers are huge celebrities outside of instagram, and none of them became famous through instagram. When I think of instagram influencers, I think of people who got known on instagram and use instagram as their main job. If the person is a singer, actress or reality star, instagram is just supplemental to their career. I guess you didn’t include that factor since it’s not possible to suddenly make yourself super famous.

    Eyeland NinjaEyeland NinjaVor 3 Monate
  • the only thing is, in the top 100 most of them are actors and singers etc. They are followed for their exposure on mainstream media, not necessarily beauty. It would be more accurate to solely look into instagram models imo.

    Duran WangDuran WangVor 3 Monate
  • Thank you for this amazing video Cassey, mind-blowing!

    TheSmoochieCuddlekinTheSmoochieCuddlekinVor 4 Monate
  • Hi Cassey! Just wanted to say thank you for your research, it was so helpful for my school project on beauty standards. Thanks for the effort!

    Luciënne Van der burgLuciënne Van der burgVor 4 Monate
  • Here’s a crazy idea and we just stop worrying about this shit all together and enjoy life? 🤷‍♀️❤️

    MissMissVor 4 Monate
    • Miss Yes yes I agree!!

      Praveena SPraveena SVor 3 Monate
  • “She has a long slender neck” Me: *thinks of long neck*

    That BrinchThat BrinchVor 4 Monate
  • Last I checked, Taylor Swift's lips were not that "thin"...

    Jelly FingersJelly FingersVor 4 Monate
  • This is so scary. We are all being cat fished

    L McmoneyL McmoneyVor 4 Monate
  • Dark hair and dark eyes being prominent actually makes sense because dark characteristics according to genetics in biology, are 75% prominent to light characteristics

    Electra YakamoziElectra YakamoziVor 4 Monate
  • What percentage of these women are married, or in a serious long term relationship (4 years)? * They are influencers for sure and on a certain platform for a reason. * Impressionable people should consider they'd like to live their life when the cameras are off. Minus the material wealth.

    Elizabeth JeanElizabeth JeanVor 4 Monate
  • I prefer the before shot honestly

    annonameannonameVor 4 Monate
  • 10:00 ... unfortunately in 100 years, you will be replaced with Ai Androids (Vanity edition).

    GaFFLeGaFFLeVor 4 Monate
  • Interesting experiment. I think the 'instagram' girls are extremely fake looking. While they have some pretty features, the overdone makeup, overdone everything, is unattractive. Your personal 'makeover' made you look like the 'dime a dozen' rest of the girls on instagram. It was not attractive... your real beauty is lovely. I don't do trends or celebrities, or instagram. I grew up in the 60's, so maybe I am not 'with it' but I think less is more. Play up your own natural beauty with light makeup, and accentuate the prettiest features of your figure, without going overboard. I don't want to look like everyone else. You did say however, that the average age is 22...

    Robin BradleyRobin BradleyVor 4 Monate
  • Shit, I hate my big nose, I feel like it’s the most outstanding beauty standard and everyone prefers small noses (even if they don’t admit it)

    어미리리어미리리Vor 4 Monate
    • I honestly never notice the size of people's nose lol I mean I really don't care

      MisSOuZzMisSOuZzVor Tag
  • But brown is a dominant colour, this is why so much brown hair and brown eyes. And so very little red hairs...

    Sara LampretSara LampretVor 4 Monate
  • Well then I’ll see you later when this randomly gets recommended in 100 years

    Annmarie BartholomewAnnmarie BartholomewVor 4 Monate
  • As a dude 2:17 that should not be the standard's kinda difficult 2. It doesn't even look good so there is no point of trying

    a'niāna a'niānaa'niāna a'niānaVor 4 Monate
  • Great video, is possible to make same for men?

    Dmitry KolpakovDmitry KolpakovVor 4 Monate
Decoding the Instagram Beauty Standard